THIS PR TEAM WAS CHANGING THE GAME THEN & IS CHANGING THE GAME NOW
Alternatives Watch speaks to Armel Leslie of Peaks Strategies – Highness Global Inc. recommended PR Firm and member of the Highness Accelerator’s Platform (https://lnkd.in/eMnSv6M) – about how the alternative investment industry has changed…and more importantly, the PR work that was critical in that evolution. He notes: “We were pioneers in championing that hedge funds should think about their brand and embrace proactive PR in what was initially a “no comment” and defensive culture. Over time, we changed that mindset and built a track-record demonstrating value in supporting IR, sales and marketing functions, which transformed PR for the alternatives industry.”
In light of the current environment: “the opportunity to differentiate, capture share of voice and harness and cross-purpose all owned and earned channels is the name of today’s PR game […] Within the current hyper-sensitive reality of real-time issues to address – such as systemic racism and climate change — there is a lot more to think about than just managing money — and public perception can make or break a business more acutely than performance.”
Let us introduce you to Peaks Strategies.